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Objectives of this Role
- Drive the product and business-planning process across cross-functional teams of the company
- Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
- Assess current competitor offerings, seeking opportunities for differentiation
- Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
- Develop, implement, and maintain production timelines across multiple departments
- Appraise new product ideas and strategize appropriate to-market plans
Daily and Monthly Responsibilities
- Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
- Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
- Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
- Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments
Skills and Qualifications
- Bachelor’s degree in product design or engineering
- Strong experience in a dynamic product management role
- Proven experience overseeing all elements of the product development lifecycle
- Highly effective cross-functional team management
- Previous experience delivering finely-tuned product marketing strategies
- Exceptional writing and editing skills combined with strong presentation and public speaking skills
Preferred Qualifications
- Master’s degree in product design or engineering
- Previous software and web development experience
- Proven experience working as a product developer in a non-managerial role
- Demonstrable knowledge in SEM and online advertising
