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Product Manager

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Objectives of this Role

  • Drive the product and business-planning process across cross-functional teams of the company
  • Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
  • Assess current competitor offerings, seeking opportunities for differentiation
  • Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
  • Develop, implement, and maintain production timelines across multiple departments
  • Appraise new product ideas and strategize appropriate to-market plans

Daily and Monthly Responsibilities

  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
  • Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
  • Analyze market data to develop sales strategies, and define product objectives for effective marketing communications plans
  • Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
  • Develop product positioning and messaging that differentiates [Company X] and its features across primary market segments

Skills and Qualifications

  • Bachelor’s degree in product design or engineering
  • Strong experience in a dynamic product management role
  • Proven experience overseeing all elements of the product development lifecycle
  • Highly effective cross-functional team management
  • Previous experience delivering finely-tuned product marketing strategies
  • Exceptional writing and editing skills combined with strong presentation and public speaking skills

Preferred Qualifications

  • Master’s degree in product design or engineering
  • Previous software and web development experience
  • Proven experience working as a product developer in a non-managerial role
  • Demonstrable knowledge in SEM and online advertising
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